Omnicom consolidating agencies 2016

07-Mar-2020 23:13

AT&T has consolidated the bulk of its marketing with the US-based group.BBDO already handled creative for the main AT&T brand, but it will also take over Direc TV from long-time incumbent Grey.MEC was said to have been confident it would retain the business until the final announcement.The account loss is likely to cast a cloud over WPP's 4Q results announcement next Wednesday.At the same time, all media will move from MEC - it has been that agency's biggest account - to Omnicom's newly created Hearts & Science unit, created last year to handle P&G in North America.In an interview with Ad Age, AT&T's CMO Lori Lee and head of advertising Fiona Carter said Hearts & Science's digital and data-driven approach gave it a "slight edge" over WPP.Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.Subscribers may access the following website links: OMD Media website Adbrands Weekly Update 2nd Nov 2017: Another week, another big media review.

Adbrands Weekly Update 18th Aug 2016: It's been another great week for Omnicom in account assignments, this time at WPP's expense.

According to the ranking compiled by The Gunn Report, it has been the world's most awarded media network every year since 2004.

However life has been uncharacteristically challenging for the agency since 2013, with some large account losses and only a few big gains.

"Hearts & Science has been designed to protect the balance and leverage the connections between information and emotion," he said in a statement, "combining data-driven planning and buying practices with orchestrated content creation, delivery and optimization across all touch points." Kathleen Brookbanks transfers from OMD as COO.

Omnicom says that Hearts & Science is not intended to be a dedicated agency for P&G; other accounts are expected to join the roster in due course.

Adbrands Weekly Update 18th Aug 2016: It's been another great week for Omnicom in account assignments, this time at WPP's expense.

According to the ranking compiled by The Gunn Report, it has been the world's most awarded media network every year since 2004.

However life has been uncharacteristically challenging for the agency since 2013, with some large account losses and only a few big gains.

"Hearts & Science has been designed to protect the balance and leverage the connections between information and emotion," he said in a statement, "combining data-driven planning and buying practices with orchestrated content creation, delivery and optimization across all touch points." Kathleen Brookbanks transfers from OMD as COO.

Omnicom says that Hearts & Science is not intended to be a dedicated agency for P&G; other accounts are expected to join the roster in due course.

OMD also manages media and related services for clients of other ad networks.